Keyword research helps identify the search terms your target audience uses. By selecting relevant and strategic keywords, your website can align with user intent and attract quality traffic.
Types of Keywords
- Short-tail keywords – high volume, high competition.
- Long-tail keywords – lower volume, higher conversion.
- LSI keywords – related terms that help Google understand context.
Tools for Keyword Research
Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and AnswerThePublic are useful for getting insights into search volume and user intent.