What Is SEO and Why It Matters
Search Engine Optimization (SEO) is the process of improving your website so that it appears higher in search engine results. When users search for topics related to your business, a strong SEO strategy helps your website rank above competitors.
Key SEO Components
- On-Page SEO – optimizing content, headings, URLs, and keywords.
- Technical SEO – improving site speed, responsiveness, indexing, and security.
- Off-Page SEO – building backlinks and building online authority.
Why SEO Is Important
SEO improves visibility, organic traffic, and overall credibility. It also brings long-term benefits with relatively low maintenance costs.